Haku Hiramasa (Kingfish)

Haku Hiramasa is a remarkable New Zealand-farmed yellowtail (kingfish) renowned for its exquisite taste, provenance, and high environmental standards.

Yellowtail has long been considered by Japanese sushi masters as among the best fish in the world for sashimi. Though relatively new to the North American market, Haku Hiramasa is favored by prominent chefs around the globe. With a lighter flavor profile than hamachi (Japanese yellowtail), it offers a clean, subtly sweet taste, crisp bite and delicate finish. It's ideal for sashimi paired with ponzu or citrus, refreshing crudos, and nigiri sushi. If featuring in sushi rolls, combine with lighter flavored ingredients to let its delicate taste shine through. If cooking this fish, go with methods such as pan searing, sauteing or poaching.

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